How BASF gives employees a daily edge in how they show up for their team.
Employees globally
countries of operation
annual revenue
BASF is the world's largest chemical company, headquartered in Ludwigshafen, Germany, with ~112,000 employees in over 90 countries and annual sales of ~€65B (2024)
A trusted presence in the daily flow of work.
For Liew Sookmun, Employer Branding Manager at BASF APAC, Cloverleaf is not a platform you log into occasionally. It's something that's there when the workday starts, a trusted presence that shows up with something specific and useful, every single day.
Each morning brings tailored advice that speaks directly to her situation. How to improve interactions with her team. How to show up better for the people she works with, and for herself.
Cloverleaf is like a trusted work bestie right at my fingertips, providing gentle reminders and valuable insights on how I can improve my interactions with my team, as well as with myself. Each working day, I receive tailored advice that speaks directly to my unique needs and challenges."
- Liew Sookmun,
Employer Branding Manager, APAC, BASF
Collaboration that doesn't require effort to remember.
At a company with 110,000 employees across 90 countries, collaboration is both essential and complex. Preferences differ. Communication styles differ. What motivates one person can frustrate another.
Cloverleaf doesn't ask people to memorize a playbook. It delivers the relevant insight at the moment it's needed. Before the meeting. Before the feedback conversation. Before the collaboration that requires a different approach than the last one.
For teams operating across time zones and cultures, that daily touchpoint isn't just helpful. It's the infrastructure for better relationships at scale.