In this new era, we need a more scalable and “sticky” way to elevate collaboration across our organizations. It’s imperative. Collaboration is already making or breaking projects and organizations, and with the increasing pace of work, the need for effective collaboration is only growing. We must change our tactics to achieve consistently high-quality collaboration, or our personal and collective success—and wellbeing—will suffer.
Organizations face numerous challenges in this area. By and large, they don’t define, measure, or invest in collaboration effectively. While the term is often used, real investment and measurement reveal a wide variety of gaps. Collaboration, cross-functional teamwork, and related skills are rarely trained for or measured. When training does occur, it’s usually focused on individuals, typically leaders, who are then expected to apply these skills in teams that lack similar training. This siloed approach, if it exists at all, often falls short.
Investing in the quality of collaboration is often relegated to the category of “soft skills,” implying it’s less valuable. This perception persists because the industry hasn’t cracked the code on measuring collaboration effectively and proving its connection to profits. However, focusing on human skills like communication, empathy, and teamwork can transform the way organizations operate. By embedding these skills into daily practices, organizations can strengthen trust, innovation, and agility, ultimately turning human skills into a competitive advantage.
The Limitations of Traditional "Collaboration Tools"
In the broader technology market, many products are labeled as “collaboration tools.” However, these tools are mostly just communication or productivity tools. Few, if any, of the software tools currently classified as collaboration actually focus on the human (behavioral) element of collaboration.
Simply providing another channel to communicate doesn’t necessarily improve collaboration. In fact, it can often be a barrier by introducing confusion about where and how to communicate with each other. More channels can be more confusing if there isn’t a shared understanding of which channels to use and when. This often leaves people questioning where to expect a response from teammates. Email, Slack, or text? No one knows.
This Harvard Business Review survey found that while organizations use various tools to share words and files, these tools often fail to enhance true collaborative efforts. The survey revealed that while communication tools facilitate message exchange, they do not necessarily improve the effectiveness of these messages to create shared understanding and meaningful collaboration. We have too many ways to transfer messages and not enough support to build true relationships and quality communication.
We need new tools and approaches that address the work humans do to navigate our differences and achieve outcomes that build true value for the organizations we serve.
HUMAN SKILL PROGRAMS ARE HITTING LIMITATIONS...
5 THINGS THIS FREE RESOURCE WILL TEACH YOU
- Close the widening gap between learning and on-the-job application
- Overcome the tension of pausing productivity for development opportunities
- Integrate learning so it is actually in the flow of work
- The evolution of human skill development
- What Automated Coaching™ is and how it works.
Growing Collaboration Beyond Communication Tools
Current collaboration tools often fall short because they fail to address the core human elements of collaboration. Here are some specific issues:
- Overwhelming Channels: Multiple communication platforms can lead to confusion about where to communicate.
- Lack of Focus on Relationships: Effective collaboration requires tools that foster understanding and relationships, not just message exchanges.
- Missing the Behavioral Aspect: True collaboration involves navigating human behaviors and differences, which current tools do not adequately support.
The Need for Human-Centered Collaboration Tools
To truly improve collaboration, we need tools that:
1. Facilitate Understanding: Tools should help team members understand each other’s strengths, communication styles, and working preferences right in the flow of work. (Josh Bersin).
2. Build Relationships: Effective collaboration tools should focus on relationship-building and trust. (mckinsey.com)
3. Support Behavioral Changes: Tools should provide insights and nudges that help teams navigate differences and improve their collaborative efforts. Continuous learning and development platforms that offer real-time coaching and feedback can drive sustained behavioral change to improve collaboration.
Shifting the focus from mere communication to understanding and relationship-building, organizations can unlock the true potential of collaboration.
The Misnomer Of “Soft Skills“
Unfortunately, what we’re talking about here is often lumped into a broader category in the organizational context referred to as “soft skills.” This is a really annoying moniker on many levels for those of us who have dedicated our lives to improving people and organizational effectiveness. The word “soft” would seem to imply that it’s less necessary or less relevant than hard skills like software development or financial forecasting. This is also why many in talent management circles have started referring to these soft skills as “human skills”—an even more appropriate moniker in an era of artificial intelligence.
The Value of Human Skills
CFOs often like to gloss over these investments in soft skill training as frivolous and the most expendable when budget cuts are necessary. This disconnect is illustrated clearly when we examine where we are investing our talent development dollars versus what the organization and its leaders identify as the most critical skills for business success.
Despite the pervasive influence of Artificial Intelligence (AI) tools, human skills are the least likely to be displaced or replaced by AI. These skills offer exponential returns on investment compared to the incremental returns of most hard skills. For instance, learning how to use Excel better or adopting a new sales technique might improve efficiency marginally. However, understanding your teammates’ unique strengths can help avoid unnecessary conflicts and navigate differences toward significantly higher performance.
The Return on Investment (ROI) of Human Skills:
- Conflict Avoidance and Performance: A better understanding of human skills can help teams avoid conflicts and work more harmoniously, leading to higher productivity and better results.
- Market Relevance: Insights into human skills can guide the development of products and services that better meet customer needs, enhancing market success.
- Enhanced Customer Interactions: Skills in empathy, communication, and problem-solving improve customer support and sales effectiveness.
3 Challenges of Measuring Human Skills Impact
The disconnect between the investment in development dollars and the types of skills that have an outsized impact on performance boils down to measurement issues.
Challenges in Measuring Collaboration Health:
1. Lack of Standardization: There is no standardized way to measure soft skills across different organizations, making it difficult to benchmark or track progress uniformly.
2. Isolation of Impact: It is challenging to isolate the specific impact of a human skills intervention from other variables that influence performance.
3. Linkage to Financial Success: Drawing a direct and clear line between improvements in human skills and financial metrics like revenue growth or churn rates is complex and often indirect.
Let’s look at each of these in more detail.
1. The Need for Standardized Measurement in Human Skills
When discussing gross margin, businesses can quickly provide a percentage that reflects a standardized calculation. Unfortunately, such standardization for human skills and collaboration metrics is lacking. While we can measure turnover and engagement, how do we quantify collaboration, psychological safety, trust, or leadership?
Measuring Human Capital: SEC’s Steps
The SEC has recognized this gap. On August 26, 2020, they mandated that companies disclose their human capital resources in quarterly and annual reports. This includes any human capital measures or objectives that are key to managing the business.
Trends in Human Capital Reporting
Gibson Dunn’s study on the S&P 500’s compliance reveals significant variability in disclosures:
- Disclosures ranged from 109 to 1,995 words, averaging 960 words.
- 25% of companies avoided quantitative metrics, and 10% included only headcount numbers.
- Significant increases in disclosures on talent attraction, retention, compensation, diversity, health, and pay equity were noted.
There is no standardization in human capital metrics across companies. This variability underscores a lack of understanding of the value human skills bring to organizational success.
The SEC’s requirements are a start, pushing us towards more transparency and investment in people. International standards like ISO 30414 offer some guidance but remain voluntary.
By moving towards standardized measurements for human skills, organizations can better align investments with the factors that drive success, ultimately gaining more actionable insights into their most valuable assets: their people.
2. Isolating the Impact of an Intervention
Organizations invest $350 billion annually in learning and development (L&D) across various interventions, including online courses, in-person training, assessments, coaching, and more. How do we measure the impact of these development opportunities?
Consider an employee named Raj, who improved his performance after participating in multiple programs and moving to a new team with a new manager. How can we determine whether his performance boost was due to the training, the new team, or the new manager?
Current Measurement Practices: Many L&D leaders rely on surveys to gauge effectiveness:
- Surveys ask if the training was helpful.
- Surveys ask if managers are effective.
- Surveys ask if employees feel they have access to needed development programs.
Limitations of Surveys
- Sentiment vs. Metrics: Surveys measure feelings, not direct ties to business metrics like revenue or turnover.
- Survey Fatigue: People are tired of surveys, leading to low completion rates.
- Time-Based Approach: Pre- and post-intervention surveys measure short-term changes, but it’s hard to ensure lasting impact. Studies show that most training knowledge is forgotten within a week.
How can you know if someone’s behavior change will stick? Study after study shows that people forget most of what they learn in training courses within a week. How can development professionals truly measure if their programs create lasting change for months and years?
3. Linking Investments to Financial Success
How do investments in people translate into financial success? While studies show that companies investing in salary, benefits, or L&D are more productive, proving a direct link is tough.
How do investments in people translate into financial success? While studies show that companies investing in salary, benefits, or L&D are more productive, proving a direct link is tough. Demonstrating the ROI of collaboration is even harder. Before Organizational Network Analysis (ONA), quantifying collaborative activity was nearly impossible. Now, tools like Microsoft 365, Google Suite, Slack, Salesforce, and GitHub generate vast data showing who is connecting and communicating within teams.
ONA can identify key connectors, highlight areas of isolation, and pinpoint communication breakdowns. However, it still doesn’t easily link these activities to financial metrics. It measures communication quantity, not quality. High volumes might indicate miscommunication, gossip, productive brainstorming, disengagement, or efficient alignment.
Organizational Development leaders face challenges in proving the impact of leadership programs on emotional intelligence and psychological safety, which are crucial for reducing turnover, increasing engagement, and accelerating innovation. Surveys can gauge sentiment but often fail to show direct ties to financial outcomes. This gap makes it hard to secure budget approval for development initiatives without leaders’ belief in the value of investing in people.
Unlocking the Potential of Quality Collaboration
Valuable collaboration is under-invested because we think of it in terms of quantity or channels rather than quality. We lack a common language and numerical proof linking it directly to profit. However, effective collaboration leads to profit and enhances the quality of life for employees and customers.
The convergence of macro-trends, SEC requirements for human capital considerations, and technological advancements present an opportunity to empower effective human skill interventions and measure high-quality collaboration’s impact.
The explosion of data and new techniques promises a future where we better understand how collaboration impacts productivity, innovation, and value creation. For now, approaches remain inconsistent across companies and teams.
At Cloverleaf, we have a front-row seat with millions of people in tens of thousands of teams across hundreds of organizations both large and small, for what is working and what is ineffective in collaboration. We built Automated Coaching around proven concepts that work, grounded in decades of research and validated by real-world applications, resulting in quality collaboration, value creation, and life-changing outcomes. To see Cloverleaf in action or schedule a demo, click here.
Talent Development Leaders play an essential role in helping their team develop soft skills (human skills) by sharing time-testing learning and concepts. This information provides foundational knowledge and skills that are essential for employee growth. However, one of the ongoing challenges in learning and development is ensuring that the valuable insights gained from these sessions are retained and effectively applied in everyday work.
We have access to more information than ever before, yet the changing nature of work, pressing problems to solve, and focus on productivity can quickly outpace the ability to retain new learning. Even before these more modern challenges made it harder to focus and acquire knowledge, there were models about learning that showed a typical erosion of knowledge days after learning. The human mind can only process a limited amount of information, most of which never makes it to long-term memory.
Does Learning and Development Need To Adapt?
Learning methods provide so much valuable information, but how do you make it stick? Training often involves ongoing sessions, but what about when these are not available or happening? Learners may forget or struggle to apply.
This was famously measured and proven by one of the most influential early experiments in psychology. Between 1880 and 1885, Hermann Ebbinghaus studied how much information can be retained after specific intervals of time. He found that within 20 minutes of studying new information, 40% is already forgotten, rising to nearly 70% by the end of that first day (Murre & Dros, 2015). This study has since been replicated numerous times, all with similar results, and that is after studying information with intentional attempts to remember it.
The approach to development is ripe for change so that it can align with how our brains process and retain information.
Enter the concept of micro-nudges, an approach to learning and development that seamlessly integrates into the daily workflow of employees. Micro-nudges are brief, focused prompts that facilitate continuous learning and improvement without the cognitive overload associated with traditional methods.
Nudges can leverage contextual, situational prompts to encourage behaviors and actions that align with organizational goals and individual development paths. Providing small, digestible pieces of information right when they are most relevant enables a more natural and effective understanding and application of new knowledge.
HUMAN SKILL PROGRAMS ARE HITTING LIMITATIONS...
5 THINGS THIS FREE RESOURCE WILL TEACH YOU
- Close the widening gap between learning and on-the-job application
- Overcome the tension of pausing productivity for development opportunities
- Integrate learning so it is actually in the flow of work
- The evolution of human skill development
- What Automated Coaching™ is and how it works.
Why Are Micro Nudges More Effective For Employees?
Micro-nudges represent a tailored solution to the challenges traditionally associated with learning and development, particularly the problems of information overload and rapid forgetfulness post-training. By addressing these issues head-on, micro-nudges enhance the learning experience, making it more effective and impactful.
Consider what it’s like to use some of the most popular strengths and behavioral assessments such as Myers-Briggs®, DISC, CliftonStrengths®, or Enneagram. Most assessment results are delivered as an overwhelming, one-time data dump in the form of a 30-page PDF report.
Most people will say they gleaned a key epiphany about themselves but can’t remember their result type. One epiphany is helpful, but 99% of the value is lost.
This happens so often that the trade has a nickname for this problem—the backseat effect—whereby detailed assessment reports are never fully internalized and tossed into the backseat of one’s car. Not because the reports aren’t thoughtfully constructed or lack insight but because they are simply too much information to handle at once.
A better approach entails using automated micro-nudges, where actionable insights are delivered in small doses over a long period of time. For example, Automated Coaching™ uses this approach by delivering assessment-derived recommendations via organizational communication channels (e.g., email, Slack, Teams) on how employees should approach their tasks or interactions with teammates.
Nudges can transform hard-to-retain information into an integrated learning process that aligns with the principles of how people best learn and adapt.
Are Nudges The Solution To The Challenges Of Human Skill Development?
1. Soft Skill Development Is A Dynamic Process
There is an assumption that soft skill development is sequential and upward, whereby individuals start at a lower level of competency and progress towards a pinnacle destination. While this scaffolding approach works for technical skills, it breaks down for soft skills.
The process of soft skill development is fluid—you start in situ, with varying levels of competence across an ever-evolving list of knowledge, skills, and abilities that matter in some contexts but not others (Day & Dragoni, 2015). Therefore, when it comes to developing human skills, it must move from a static experience to a dynamic experience.
Nudges provide timely, situational guidance that allows individuals to apply and refine these skills in real-time, adapting to the evolving demands of different workplace scenarios.
2. Soft Skill Development Must Be Highly Personalized
Organizations typically approach soft skill initiatives as if everyone is similar with respect to their psychographics (e.g., traits, strengths, cognitive abilities, worldviews, etc.) and their interest in development in general (e.g., motivation to learn, leader identity, self-efficacy). While designing for the mean is efficient, it’s not effective. The goal, instead, should be to assume variability across individuals (Rose et al., 2013) and, in turn, move from overgeneralized insights to personalized insights.
For example, Automated Coaching counters this problem by offering personalized insights tailored to the unique psychographics of each individual, such as their traits, strengths, and cognitive abilities. By integrating data-driven insights into personalized nudges, learners receive specific, relevant guidance that respects their individual differences and developmental needs.
3. Soft Skill Development Must Be Actionable
Soft skill development typically happens as a one-time initiative (e.g., workshop, training, coaching session, etc.) where participants are inundated with recommendations. This approach is misaligned with information processing theory, which suggests that human beings can only process and retain a limited amount of information in one setting (Atkinson & Shiffrin, 1968).
Nudges address this challenge by breaking down information into smaller, manageable insights delivered at the point of need. To fully optimize developmental resources (e.g., time, money, energy) necessitates an approach that moves from being overwhelming to one that is digestible and actionable.
Nudges Can Make Human Skill Development A Light Lift For Leaders
In total, the problem is that soft skill development is currently a static, overgeneralized, and overwhelming experience but should instead be a dynamic, personalized, and actionable experience.
Micro-nudges are promising given that research suggests that learning and behavior regulation are optimized when the experience is customized to individuals’ characteristics and needs, situationally adaptive, integrated within one’s flow of work, and available on demand (Maity, 2019). Human beings can’t accommodate these features at scale, but technology-derived micro-nudges certainly can (Kurzweil, 1990).
Those in charge of assessments need to be realistic. People can’t internalize information like super-computers. The goal should be to deliver digestible nuggets of information at the right time and in the right place. Addressing individuals’ specific needs and contexts, micro-nudges help transform the approach to soft skill development from a burdensome task into a series of manageable, impactful interactions that promote sustainable growth and meaningful engagement in the workplace.
Proven Behavior Change Through Coaching Nudges
One of the most compelling validations for the use of micro-nudges in talent development comes from recent research findings associated with Automated Coaching™. Studies have shown that micro-nudges significantly boost self-reflection, enhance the desire for self-knowledge, and improve the capability to handle complex challenges.
Impact on Self-Reflection and Self-Knowledge: Micro-nudges are specifically designed to prompt individuals to think critically about their immediate actions and how these align with their longer-term goals and professional growth. This continual engagement not only reinforces learning but also fosters a deeper understanding of one’s strengths and areas for improvement.
Enhancing Capability to Handle Challenges: By providing real-time, contextual feedback, micro-nudges empower employees to apply soft skills in various situations, from resolving conflicts to collaborating effectively with diverse teams.
Contextualized Nudges Make Scaling Human Skills A Real Possibility
One of the most significant advantages of micro-nudges is their ability to provide real-time, contextualized feedback. This type of feedback is crucial because it ties directly into the immediate tasks or challenges employees face. By integrating learning directly into the flow of work, micro-nudges ensure that training is not only more relevant but also immediately applicable.
Moreover, micro-nudges allow for a dynamic learning experience that evolves with the needs of the employee. Automated Coaching is designed to deliver information in a way that the human brain best processes and retains data: little by little and just at the right time.
The effectiveness of micro-nudges is also evident in their capacity to encourage behaviors and actions that align with organizational goals and individual development paths. By providing small, digestible pieces of information at critical moments, micro-nudges enable a more natural and effective understanding and application of knowledge, which is vital for personal growth and organizational success.
