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AI has triggered a wave of excitement in L&D—but much of that energy is being funneled into the wrong work. The focus has become: How can we make more content, faster? There’s fascination with avatars that convert SOPs into e-learning modules in minutes, and tools that generate quizzes, slide decks, and entire courses on demand.

But speed doesn’t solve irrelevance. These efforts often reproduce the same problems L&D has struggled with for years—generic content, disengaged learners, and low impact. When AI is used to optimize legacy work, it doesn’t transform learning. It scales clutter.

There’s a deeper question that often goes unasked: Should this even be taught at all?

Instead of helping organizations grow, most AI strategies are helping L&D double down on yesterday’s assumptions. The result is a function that’s more efficient, but no more effective.

The real obstacle isn’t budget or bandwidth—it’s legacy. Outdated structures, overengineered processes, and a reflexive focus on delivery over performance are holding teams back.

And the risk isn’t just being slow to adopt AI. It’s becoming irrelevant by using AI to speed up tasks the business no longer needs.

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The Problem With Only Using AI to Accelerate Content

Speed is seductive. AI can turn a slide deck into a course in minutes. But faster content creation often leads to more of the same—more generic modules, more check-the-box training, more noise. It rarely leads to better learning.

The question shouldn’t be how fast content can be built. It should be whether that content drives performance at all.

There’s a growing focus on prompt engineering, rapid course generation, and automation of legacy processes. But the real shift isn’t about tools—it’s about the work itself. AI should force teams to ask: Does this even need to exist?

Accelerating the creation of unnecessary or ineffective content doesn’t solve L&D’s core challenges. It amplifies them. It leads to overbuilt libraries, disengaged learners, and programs that feel efficient but change nothing.

This isn’t transformation. It’s the status quo with a faster processor.

An AI strategy built around content speed is already behind. The real risk isn’t that AI will replace L&D. It’s that the business will move on—rethinking what work matters, while L&D keeps refining deliverables no one needs.

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A Better Way to Think About AI in L&D

This isn’t a technology conversation—it’s a work conversation.

The most important shift AI brings isn’t in tools or timelines. It’s in how work gets done, and what work even matters. The question isn’t how to generate more learning faster. The question is: What problems are we actually solving? And: What role should humans play in solving them now?

This shift requires moving from instructional design to performance design. From content production to capability building. From being order takers to acting as strategic enablers of change.

The old models—where learning teams produced courses, tracked completions, and called it success—aren’t built for this moment.

The tools and tactics that got us to this point do not get us where we need to go moving forward.JD Dillon

And roles are changing, too. It’s not about becoming an expert in AI prompts. It’s about evolving into what work now demands: performance architects, systems thinkers, translators of business goals into human capability.

Instructional designers are going to become human-machine performance analysts. Josh Cavalier

That’s not a throwaway title—it’s a fundamental redesign of what it means to add value in L&D.

How to Implement AI in Real L&D Workflows

This isn’t theoretical. It’s grounded in the day-to-day decisions L&D leaders face. Here’s how to start shifting toward a better approach:

1. Start with the Work, Not the Tool

Instead of asking, “How can we use AI in our learning program?” start with, “What work are people struggling to do—and how can we help them succeed?”

AI should be used to unlock clarity at the moment of decision, not to mass-produce more content. The best use cases won’t come from vendor demos. They’ll come from performance gaps in the actual flow of work.

This reframing puts the learner’s context, constraints, and real-world needs first—not the tech.

2. Replace Yourself—Thoughtfully

This shift doesn’t require an immediate overhaul. It begins with one habit: replacing yourself in small, repeatable tasks.

Write a course description? Draft a learning objective? Build a quiz? Try automating one of those with AI. Then use the time you saved to reflect on how your role needs to evolve—and what your team should stop doing altogether.

This is about reclaiming strategic focus, not automating your way out of purpose.

“Replace yourself before you get replaced. That’s the mindset shift.”

3. Restructure Around Moments of Need

Learning is most effective not when it’s scheduled, but when it’s needed. Most L&D programs are still built around events, enrollments, and LMS workflows. But real growth happens when someone hits a wall and seeks support.

AI can help deliver insight in that moment, surfacing just-in-time prompts, behavioral nudges, or relevant knowledge without waiting for the next quarterly training cycle.

“The best team-building activity isn’t a ropes course. It’s having the hard conversation you’ve been avoiding. That’s the moment when emotional intelligence matters.”

This is where L&D stops delivering “content” and starts enabling real work.

4. Focus on Augmentation, Not Automation

There’s a wide spectrum between full human control and full AI autonomy, and most workflows will live in the middle. Knowing where and how humans add value is critical.

AI will fail. It will hallucinate. It won’t understand cultural nuance or strategic nuance the way a leader does. But paired with human oversight, it can accelerate insight, surface patterns, and personalize support at scale.

The goal isn’t to get AI to do everything. It’s to reclaim the parts of the job where human judgment, creativity, and empathy matter most.

Scaling AI Strategies Without Burning Out L&D or HR

The traditional approach to scale in L&D has always been standardization. Build a program once, deploy it to thousands. But what’s efficient for the organization often feels irrelevant to the learner, and unsustainable for the people building it.

AI offers a fundamentally different path. Not just scaling content, but scaling context.

Imagine this:

Every employee has a digital twin—not just a record of completed courses, but a living model of how they learn, what skills they’re building, and what support they need next.

Systems don’t push out pre-built modules. They assemble ruthlessly relevant experiences based on real data, real moments of need.

L&D doesn’t have to guess what people need. It curates assets and insight, and lets technology do the matching—freeing people to focus on strategy, coaching, and change.

This is how scale becomes personal.

And it’s how AI becomes a force multiplier, not a burnout engine.

The shift isn’t just technological—it’s philosophical. Learning isn’t something people attend. It’s something that happens in motion, in context, and in relationship.

If AI doesn’t create space for humans to be more human with each other, we’ve missed the point.Matt Donovan

We don’t scale by adding more courses. We scale by making learning visible, contextual, and immediate, without adding more weight to overextended L&D and HR teams.

Measuring Success in a Meaningful Way

Traditional L&D metrics—course completions, seat time, smile sheets—were never designed to measure real impact. They measure activity, not ability. Exposure, not effectiveness.

And with AI in the mix, these shallow indicators become even more misleading. If a machine builds the course, and another machine completes it, what have we actually learned?

Instead, the question has to change:

What does better look like?

What does growth look like—in decision-making, in performance, in confidence?

Start by asking:

  • Are employees solving real problems faster?
  • Are managers coaching more effectively?
  • Are teams making smarter decisions, with less friction?
  • Are we seeing fewer breakdowns, escalations, or compliance missteps?

AI gives us the ability to track behavioral signals at scale—patterns in how people interact, reflect, and apply what they know. That’s the real feedback loop. That’s what signals whether enablement is working.

Don’t just ask, “Did they complete it?”

Ask, “Did they change?”

And don’t just look backward at usage data. Use AI to look forward—model trends, surface gaps, and anticipate moments of need before they hit performance thresholds.

Learning should show up in the flow of work, not in a dashboard.

How Cloverleaf Supports This Shift

This vision of AI in L&D—contextual, human-centered, behavior-driven—isn’t hypothetical. Cloverleaf doesn’t use AI to mass-produce content or digitize outdated training models. We use it to do something far more valuable: support people in the real moments that shape growth.

Our approach is rooted in one core belief:

People grow through work, not away from it. And AI should support that—not distract from it.

We use AI to:

  • Coach in the flow of work – surfacing nudges, insights, and development opportunities right where decisions happen.
  • Deliver timely, personalized insight – not based on job title or role band, but on actual behavior, team dynamics, and learning needs.
  • Amplify human connection – by helping individuals and teams understand themselves and each other through assessments, self-awareness, and relational intelligence.

This isn’t one-size-fits-all learning. It’s growth in context.

It’s EQ at scale.

It’s development that feels like support—not another thing to keep up with.

AI makes this level of personalization and timeliness possible. But it’s human-led design—the right questions, the right insights, the right values—that makes it powerful.

The Future of L&D Is Human Work, Supported with AI

This isn’t about tools. It’s about transformation.

AI may be the most powerful lever L&D has ever had—but only if it’s used to rethink how people grow, how teams operate, and how organizations adapt.

The job isn’t to defend learning as it’s always been. It’s to reimagine how learning shows up in real work—through better timing, clearer insights, stronger relationships, and more confident decision-making.

We don’t own learning and development. We never did. Our job is to support the work.

And work is changing.

That means L&D has a choice: keep refining outdated deliverables, or step forward as a capability engine for the business.

The future belongs to those who stop building courses—and start building readiness, responsiveness, and human potential. AI doesn’t replace that. It makes it possible.

🙋 FAQ

Q: Isn’t AI going to replace L&D roles?

Only if L&D stays stuck. What’s needed now isn’t more content builders—it’s capability architects. The role doesn’t disappear; it evolves.

Q: What’s one thing I can do today?

Replace yourself in one repeatable task. Use that time to think bigger: How can I redesign my role to support work, not just deliver content?

Q: How do I talk about this with execs who just want speed?

Reframe the goal. Don’t sell faster training—make the case for better decision-making, stronger capability signals, and performance that actually moves the business.

Reading Time: 7 minutes

The coaching market is more crowded than ever. Tools. Frameworks. Platforms. All promising transformation through assessments.

But too often, assessment-based coaching delivers a static report, a debrief session, and then stops. Insight is treated as the finish line, not the starting point.

At the same time, coaches are facing pressure to show measurable outcomes. Not just spark self-awareness. Not just generate buy-in during a session. But to help clients shift how they communicate, collaborate, and lead consistently, over time.

Because identifying a personality type or work style is only the beginning. Coaching is about helping people navigate tension, lead under pressure, and make better decisions in the moments that matter most to them and the organization.

Evidence-based coaching can shape how you nurture relationships and deal with difficult situations in both your personal and professional life. Forbes Coaches Council, 2021

The problem is not the assessments. It’s how they’re used.

Most coaching engagements treat assessments like a diagnostic report—something you review once, maybe twice, and then file away. They become static snapshots: interesting, even accurate, but disconnected from the day-to-day work of leading, collaborating, and making decisions under pressure.

But leadership isn’t static. Neither is growth. And when assessment insights aren’t revisited, re-applied, or embedded into a client’s real environment, their value fades fast.

Assessments don’t drive change. Application does.

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Where Most Assessment Based Coaching Stops Short

Too often, assessments are treated like a coaching event, not a coaching tool. A client takes a test. A coach walks them through the report. There’s a moment of clarity—maybe even a breakthrough. And then?

Nothing.

The report gets filed away. The insight fades. And the very behavior the coaching aimed to influence—communication style, conflict management, decision-making—goes unaddressed when it matters most.

This is the shortfall of most coaching models: they front-load insight, but leave no structure for applying it in the flow of work. No reminders before high-stakes meetings. No reinforcement after difficult feedback. No way to translate self-awareness into daily leadership practice.

That’s not a coach problem—it’s a tool problem.

Most tools deliver insight. But they don’t help you use it on a Thursday at 2 p.m. when your calendar’s packed and you’re about to walk into a hard conversation.

And it puts pressure on coaches to compensate.

To remember every detail of a client’s report.

To translate static data into live feedback.

To become the expert in every model, on top of being the guide, the challenger, the strategist.

It’s not sustainable. And it’s not necessary.

Static reports don’t change behavior. Coaching does.

But only when the coaching environment makes it easy for people to apply what they’ve learned.

Clients need more than self-insight—they need in-the-moment support.

Coaches need more than assessments—they need tools that move with the client, not behind them.

Because leadership isn’t theoretical. Neither is growth. And a coaching strategy built around a one-time assessment will always fall short.

What Assessment-Based Coaching Should Make Possible

Assessment-based coaching should begin with insight, but it can’t end there.

The assessment isn’t the deliverable. It’s the launchpad. A catalyst for development that unfolds over time, not a one-time snapshot meant to explain someone’s behavior forever.

Great coaching uses assessments to open the door to deeper context, not to define the client, but to better understand the patterns beneath how they work, communicate, and lead.

That’s why layered assessments matter. Not because they’re comprehensive on their own, but because each one adds a different lens:

  • DISC shows how someone communicates under pressure.
  • Enneagram reveals what drives them and where their blind spots may show up in conflict or change.
  • 16 Types surfaces how they prefer to process information, make decisions, and structure their work.

Used together, these tools offer a multi-dimensional understanding of a client’s behavior—rich enough to coach from, flexible enough to grow with.

But insight alone still isn’t enough.

To make coaching stick, assessments need to move with the client. That means surfacing reminders in real time—before a tough 1:1, after a heated meeting, in the lead-up to a feedback conversation. This is when people are actually making choices about how to show up.

And here’s the shift most overlooked:

Assessment based coaching should not be restricted by needing to teach about teaching the tool. It’s about equipping the client to use it without you.

When coaching becomes too dependent on the coach for translation, it limits the client’s autonomy. But when insight is delivered in context, in plain language, in real moments, it empowers the client to take the lead in their own growth.

The coach still guides, challenges, and holds the thread. But the work of change becomes shared. Embedded. Ongoing.

That’s what assessment-based coaching should do:

Make growth easier. Make insight more useful. And make behavior change a daily, doable practice—not a lofty goal.

Scale Your Coaching Business Without Adding More Hours

Strategy to help you grow a more sustainable coaching business.

The Role Of Insight And Context In Development

Theory doesn’t change behavior. Context does.

That’s why assessment-based coaching only becomes powerful when it shows up in the moment—not just in the debrief.

Here’s what that looks like when it works:

👉 A client is preparing to give tough feedback to a direct report. As they review their calendar, a nudge appears—reminding them how their Enneagram type tends to respond to conflict, and what to be mindful of when stress is running high.

👉 A cross-functional team meeting is on the horizon. Tension has been building between departments. As the team lead prepares, DISC insights resurface in their inbox, offering tailored suggestions on how to adapt communication styles across different personality profiles.

👉 Midweek, decision fatigue is setting in. A product manager receives a timely tip connected to their 16 Types profile, highlighting the blind spots they may fall into when pressure rises and clarity fades. It’s just enough of a reminder to pause, reflect, and course-correct before moving forward.

These aren’t teaching moments. They’re coaching moments, the kind most platforms miss, and the kind most clients remember.

Because insight is only useful when it can be applied. And coaching is most impactful when it meets people in the messy, unscheduled parts of their day, not just in the session where reflection happens.

The Myth of “More Certifications = More Value”

If you’re a coach, you’ve likely felt it: the pressure to become an expert in every tool your clients might encounter.

Another framework. Another certification. Another acronym to add to your name.

But here’s the truth: clients aren’t hiring you for your credentials. They’re hiring you for your ability to help them lead better.

Clients don’t need you to teach the Enneagram. They need you to help them navigate tension with their team.

They don’t need a deep dive on DISC theory. They need to give feedback that lands.

They don’t need your mastery of 16 Types—they need your perspective on how they make decisions under pressure.

Today’s best assessment platforms don’t require deep certification to be useful. They provide just enough context to prompt meaningful reflection—and leave room for the coach to do what they do best: ask the right question at the right time.

Because great coaching isn’t about memorizing every assessment model.

It’s about helping a client move from insight to action, without getting lost in the complexity of the tool.

That’s the shift. From expert explainer to trusted facilitator.

From carrying the tool, to using it wisely, and letting it serve the conversation, not control it.

The Role of Coaching Technology And Assessments

Coaching doesn’t happen once. It happens over time.

But time is exactly what most coaches—and clients—don’t have enough of. Sessions are powerful, but they’re finite. And insight without reinforcement tends to fade, no matter how impactful the conversation was.

That’s where technology comes in.

Not to replace the coach. But to reinforce the insight.

Technology can do what humans can’t:

  • Show up every day
  • Deliver reminders at just the right time
  • Surface the right insight in the flow of work, not outside of it

When coaching nudges appear in tools your clients already use—Slack, email, calendars—they don’t feel like an interruption. They feel like an extension of the coaching itself.

And because those nudges are written by coaches and behavioral experts, not algorithms, they maintain the tone, nuance, and humanity that makes coaching meaningful in the first place. The tech simply curates what matters, and when.

This is what makes change stick.

Behavior change doesn’t happen in a single session. It happens in the moments between, when a client has a choice to respond with awareness or default to habit.

Technology makes those moments easier to reach.

Coaching makes those moments easier to navigate.

And together, they make development something people live, not just talk about.

How Cloverleaf Uses Assessments To Enhance Coaching

The best coaching tools don’t take center stage. They stay behind the scenes—supporting the coach, serving the client, and reinforcing growth when it matters most.

That’s exactly what Cloverleaf is built to do.

Cloverleaf layers insights from multiple assessments—DISC, Enneagram, 16 Types, and more—to give coaches a fuller picture of who their clients are, how they show up, and where they tend to get stuck. But it doesn’t stop at insight.

Because coaching that sticks needs more than context. It needs timing.

That’s where Cloverleaf’s nudges come in. Short, contextual tips delivered straight into the tools your clients already live in—Slack, email, calendar. They surface in real moments, when coaching is most likely to drive behavior change.

You don’t need to memorize the Enneagram or become a certified DISC facilitator. Cloverleaf simplifies the science so you can focus on the conversation, the question, and the relationship.

It’s not about doing more.

It’s about doing what you already do—with more clarity, more relevance, and more consistency.

The Future of Assessment Based Coaching Is Behavior-Based

The value of assessments doesn’t come from the data itself. It comes from what your clients do with it.

Insight is the beginning—but it’s not the result. The real work of coaching starts after the debrief, in the everyday moments where growth is tested: when someone gives feedback instead of avoiding it, pauses instead of reacting, or adapts their approach based on what the team actually needs.

That’s where assessments become coaching tools, not just personality labels.

That’s where behavior shifts. And that’s where real development happens.

When coaching moves from static to dynamic—when it lives beyond the report and shows up in the work—coaches become essential partners in transformation. Not just service providers. Not just session leaders. True guides for growth.

Assessment-based coaching doesn’t need more frameworks. It needs more effective ways to reinforce coaching and initiate behavior change.

And that’s the future Cloverleaf is helping coaches build.

🙋 FAQ

Q: Do I need to be certified in every assessment to use Cloverleaf?

A: No. Cloverleaf gives you ready-to-use insights across DISC, Enneagram, 16 Types, and more—so you can coach with depth, without adding extra credentials. The science is built in. You focus on the person in front of you.

Q: Won’t this feel automated or impersonal to my clients?

A: Actually, the opposite. Nudges are personalized to your client’s unique assessment profile and show up in the tools they already use. The result? More relevant coaching moments—without more meetings.

Q: How does this help me retain clients longer?

A: When your coaching is felt daily—not just during sessions—clients stay more engaged and see more value. That leads to better results, stronger relationships, and more referrals.

Q: Can I track whether my clients are actually using these insights?

A: Yes. Cloverleaf’s dashboards give you a window into what’s resonating—so you can tailor your coaching based on real engagement, not just intuition.

Reading Time: 8 minutes

Most Executive Coaches Want to Scale. But Most Models Trade Depth for Reach.

Every executive coach reaches that moment.

Your calendar is full. Your clients love the work. But scaling feels impossible without giving something up—your time, your presence, or your standards.

And if you’ve ever searched how to scale a coaching business, you already know what’s out there:

Build a course. Launch a group. Create a funnel. Hire a team.

These models can work—but they weren’t built for what you do.

Because you’re not selling information. You’re facilitating transformation.

You’re not creating content. You’re coaching behavior.

And that requires a different kind of scale—one that doesn’t demand more hours, but delivers more value.

This article is about that kind of scale.

You’ll learn how to grow your coaching business in a way that:

  • Deepens the client experience, not dilutes it
  • Keeps you top-of-mind—even when you’re not in the room
  • Turns your insights into everyday action, not just session notes
  • And helps you serve more people with the same presence and quality you’re known for

We’ll reframe growth not as stepping away from clients—but as extending your impact across more of their day, their team, and their business.

And we’ll show you how to do it with tools that reinforce your work, not replace it.

Let’s start with why most coaches hit a wall when trying to scale—and how to build a business that doesn’t burn you out.

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Why Most Coaches Get Stuck When Trying to Scale

If you’ve ever tried to grow your coaching business, you’ve probably heard some version of this advice:

“Stop coaching. Start creating. Build a course. Launch a group program. Scale your content.”

It sounds logical—especially if you’re burned out from back-to-back sessions.

But here’s the problem: that advice is built on a faulty assumption.

It treats coaching like content. Like your job is to deliver information that can be packaged, automated, and sold at scale.

But if you’re an executive coach, information isn’t your product.

You’re not just providing insight—you’re creating transformation. And that transformation doesn’t come from passive content. It comes from a combination of presence, trust, thoughtful application, and reinforcement over time.

This is where most coaches hit the ceiling.

It’s not because there isn’t demand. It’s because the business model relies too heavily on you being in the room:

  • You’re the one guiding the insight
  • You’re the one reinforcing the learning
  • You’re the one carrying the momentum between sessions

And as your calendar fills, that model breaks. There’s no room to scale—not because your value is limited, but because it’s been built around your availability, not your capability.

So, growth becomes a choice between working more hours or pulling yourself out of the work entirely.

And neither feels right.

What’s missing is a third path—one where your coaching keeps showing up without you needing to be everywhere at once.

That’s what real scale looks like. And it’s possible—if you shift the model. It comes from designing strategies that can extend your coaching and make your impact stick.

The Real Cost of Scaling That Pulls You Away From the Work

When the coaching industry talks about scale, the conversation often shifts toward removal:

  • Remove yourself from delivery.
  • Remove live interaction.
  • Remove the hours you spend with clients.

The logic makes sense—at first. More leverage, less time.

But when the solution becomes pulling the coach out of the coaching, something essential is lost. Because when you disappear, so does the depth.

Scaling coaching doesn’t mean watering it down. It means being intentional about how people engage, learn, and grow together.”

True scale isn’t about doing less—it’s about designing better experiences that allow transformation to continue even when you’re not live with the client. This includes everything from group reflection exercises to coaching nudges that reinforce key insights.

Scale that looks efficient on paper but falls flat in practice:

  • Clients disengage after the kickoff.
  • The coaching becomes transactional, not transformational.
  • The growth you sparked in the session fades by Monday.

Workbooks don’t prompt behavior change. Static assessments don’t reinforce insights.

Coaching that’s siloed to a single moment—or locked in a resource library—simply doesn’t stick.

What clients need isn’t more worksheets or dashboards.

They need more of the coaching experience, applied in the flow of their real work.

The answer isn’t to strip the coach away.

It’s to build systems that extend the coach’s presence—so your insights show up when they’re needed most, even if you’re not in the room.

That kind of presence doesn’t require constant effort—it requires smart systems that reinforce what you already taught.

Yes, automation can feel impersonal. But when it’s grounded in real insight and delivered in the moments people actually need it, it can feel like the coach is right there—supporting the decision, reframing the conflict, or nudging a leader to pause before reacting.

It’s not just scalable—it’s personal, because it’s based on how your clients think, lead, and relate.

Automation doesn’t have to mean detachment. Done well, it can make your coaching feel even more personal, relevant, and present.

Imagine a nudge that shows up in a client’s inbox minutes before a 1:1—reminding them how their teammate prefers feedback. Or a tip that helps them manage a tough conversation based on their Enneagram type. Or a prompt that builds on the mindset you introduced in your last session.

That’s how you scale without sacrificing relevance, retention, or your human touch.

Scale Your Coaching Business Without Adding More Hours

Strategy to help you grow a more sustainable coaching business.

What a Scalable Coaching Business Actually Looks Like

Most “scaling strategies” in coaching start with subtraction:

Less presence. Fewer sessions. Reduced interaction.

A scalable coaching business doesn’t rely on how many hours you can offer.

It’s built on how effectively your insight continues to show up—even when you’re not in the room.

That means building a model where:

  • Your insights don’t disappear when the Zoom ends

    Clients remember what they learned because it’s reinforced daily.

  • Your coaching can integrate into your client’s workflow

    Nudges in inboxes, tips in calendars, and insights in Slack to ensure your coaching remains actionable and contextually relevant.

  • Your clients feel the impact every day, not just Thursdays at 3 pm

    Coaching becomes part of how they lead, decide, and collaborate.

This is what coaching looks like when it scales with depth.

It becomes sticky. Visible. Shareable.

Not just a personal development tool, but a leadership strategy that’s felt across the team.

And when your coaching shows up every day—in meetings, inboxes, and decisions, it doesn’t just deepen value. It creates visibility across the organization.

That visibility leads to:

  • Extended contracts, because clients experience consistent progress, not just peaks during sessions
  • Cross-team expansion, as other leaders see the impact firsthand
  • More strategic partnerships, because your work aligns with org-wide priorities

And as your insights become embedded in how people work, not just how they reflect, your coaching becomes indispensable.

Indispensable services don’t get cut. They get scaled.

That’s when coaching shifts from a service to a scalable growth engine—without sacrificing what makes it powerful.

That’s the power of coaching that scales with depth and presence, not just productivity.

You don’t need to chase new clients every quarter.

You deepen relationships, increase visibility, and become a long-term partner.

Because when coaching drives how teams operate, not just how individuals think, it becomes essential to the business.

And that’s when your business starts growing with your impact, not against your time.

How Coaches Are Using AI-Powered Coaching to Scale With More Presence, Not Less

Let’s name the tension:

Automation can feel impersonal.

Generic. Robotic. Disconnected from the human relationship, coaching is built on.

That’s valid. Many tools churn out surface-level tips that sound like they were written by a bot, because they were.

Cloverleaf does it differently.

The nudges aren’t AI-generated. They’re AI-delivered.

Every insight comes from content written by experienced coaches, behavioral scientists, and assessment experts. AI is the delivery system—not the author.

The result? Clients don’t feel coached by a machine.

They feel supported by you, at the right moment, with the right insight.

Here’s how it works:

🧩 Assessment layering

Most tools offer one lens. Cloverleaf combines multiple: DISC, Enneagram, MBTI/16 Types, Strengths, and more. That means richer insight delivered in a format clients actually use.

💬 Coaching nudges

Insight fades without reinforcement. Cloverleaf delivers timely, personalized coaching tips where your clients already work—inside email, Slack, or Microsoft Teams. You don’t have to chase the follow-up. The insight shows up for them.

📊 Coach dashboards

You can see what’s resonating. Who’s engaging. What topics are getting traction. It’s not about surveillance—it’s about knowing where your coaching is landing, so you can build on it.

🔐 Coach-first AI

You stay in control. Cloverleaf serves as an extension of your expertise, enhancing your coaching by providing continuous, personalized support that aligns with your clients’ evolving needs. Every insight delivered reflects the strategy you put in motion.

Scalable Coaching In Action

Scaling your coaching business doesn’t require launching a course or building a massive following. With the right tools, you can extend your reach and impact without overextending yourself.

Real scale is when your coaching creates momentum, even when you’re not in the room.

Here’s what that looks like in practice:

🔁 Staying Top of Mind = Repeat Business

One coach ran a single team workshop for a leadership offsite. Normally, that would’ve been the end of the engagement.

But because every team member started receiving daily Cloverleaf nudges tied to what they learned, the coach’s insight stayed present.

Months later, the client brought her back—not just for another workshop, but for an extended contract across multiple teams.

It was the easiest re-engagement I’ve ever had. I didn’t need to pitch. They’d already been using the insights every day.

👶 Maternity Leave With Confidence, Not Chaos

Another coach used Cloverleaf to support a high-performing sales leader preparing for maternity leave.

She was anxious—unsure how she’d stay connected, whether her team would shift without her, or how she’d reenter with confidence.

With coaching nudges tailored to her style and her team’s personalities, she stayed plugged in—without having to check in.

Cloverleaf helped my client stay connected during maternity leave—because she kept getting insights tailored to her team. She came back with confidence, not chaos.

⚡ Turning Team Tension Into Trust

One coach was brought in to work with a leadership team that had been through a rocky reorg.

The group had completed assessments, but hadn’t seen each other’s results. Conversations were tense, feedback was personal, and collaboration was low.

The coach facilitated a session using a Cloverleaf dashboard. With shared visibility into personality types and communication preferences, the conversation changed immediately.

Tension dropped. Curiosity replaced blame. Suddenly, team members weren’t reacting to each other—they were responding to insight.

Cloverleaf depersonalized the conflict. It gave us a language to talk about tension without turning it into drama.

Scaling with Cloverleaf means you can reach thousands, but with coaching that still feels personal, relevant, and behavior-focused.

What This Means for Your Business

Scaling your coaching business doesn’t require stepping away from what makes you great.

It requires systems that make your insight more present, even when you’re not.

Here’s what’s possible:

You Can Show Up Consistently—Between Sessions

Your clients don’t just remember you when you’re on Zoom.

With tools like Cloverleaf, your voice shows up in their inbox, meetings, and decisions—every single day.

You Can Deepen Your Value Across Teams

When coaching becomes part of team dynamics, not just individual development, it stops being seen as a perk.

It becomes part of the performance infrastructure.

You Can Grow Recurring Revenue—Because Clients Stay in the Work

When insights are reinforced daily, clients don’t just remember your coaching, they rely on it.

That kind of consistency builds trust, deepens transformation, and keeps your coaching top-of-mind between sessions.

And the result?

  • Longer-term engagements
  • More referrals
  • More strategic investments in your work

You’re not just selling sessions. You’re offering an experience clients don’t want to lose.

You Can Become a Strategic Partner (And Unlock New Growth)

When your coaching drives team alignment, leadership capacity, and culture change, you stop being seen as a personal advisor.

You become a business asset.

That opens the door to:

  • Leading org-wide leadership programs
  • Supporting change management initiatives
  • Partnering with HR or L&D on long-term development strategy

Instead of selling one engagement, you’re invited into the broader strategy, because your work touches every level of the organization.

Scale Doesn’t Require Doing More

You don’t need to launch a course, hire a team, or build a membership to grow.

You can, but you don’t have to.

The real opportunity is in building a business that scales your presence, not just your calendar.

When your coaching reinforces behavior change…

When your insights show up between sessions…

When your value is felt daily, not just weekly…

That’s when clients stay. Teams grow. And your coaching becomes essential.

Because scale doesn’t mean doing more.

It means making what you already do well go further.

👉 Want to scale your coaching without burning out—or becoming just another course creator?

See how Cloverleaf helps coaches reinforce insights, stay present between sessions, and grow their business without adding more hours.

🙋 FAQ

Q: Does this replace the coach?

A: No. Cloverleaf extends your insight—it doesn’t automate your presence. You stay in control of the coaching experience, while the platform reinforces what matters between sessions.

Q: Will this feel impersonal to my clients?

A: Only if the technology is generic. But with Cloverleaf, every nudge is based on the assessments, coaching goals, and team dynamics that you’ve helped shape.

Clients don’t get canned content—they get timely, relevant insights that reinforce your strategy, in the tools they already use (email, Slack, calendars).

It’s not automation that replaces you. It’s automation that extends you—making your coaching show up when it matters most.

Q: What if I only coach individuals—does this still apply?

A: Absolutely. Whether you’re supporting one leader or scaling across a team, Cloverleaf helps you show up more often, with less effort—growing your impact and visibility across the organization.

Reading Time: 7 minutes

Data-Driven Coaching Starts With Insight—But It Has to Lead to Development

Executive coaches today face more pressure than ever:

  • Prove the ROI of coaching
  • Differentiate in a saturated, credential-heavy market
  • Deliver deeper impact—without doubling their hours

In that context, being “data-driven” sounds like the right move. It signals credibility, rigor, and results. But there’s a gap hiding inside most data-driven approaches:

Most “data-driven coaching” strategies only diagnose—but they don’t develop.

You gather assessment results. Maybe you reference them in a debrief. Perhaps you use a few client metrics. But by the next session, the data is forgotten, and the coaching becomes reactive again.

So what does data-driven coaching actually look like?

It’s not about piling up reports. And it’s not about replacing the coach with automation.

It’s about applying insight—continuously, contextually, and in the moments that matter.

Because behavior change is lived out in between sessions, in the meetings, in decisions, in tension with a teammate, that’s where coaching needs to show up.

This article will walk you through a modern model of data-driven coaching that:

  • Puts insight to work daily (not just quarterly)
  • Helps clients grow between sessions
  • Keeps you top of mind—without you needing to be in the room

And most importantly, it does all that without losing your voice or your value.

Get the High Impact Coach Crash Course to see how to build a coaching business that delivers more value, serves more clients, and grows more revenue without burning you out.

What Is Data-Driven Coaching—Really?

Let’s cut through the buzzwords.

Data-driven coaching isn’t about crunching numbers or handing clients a 12-page report they’ll never read again. It’s not spreadsheets, dashboards, or analytics for the sake of appearances.

Data-driven coaching is using assessment insight and ongoing feedback to reinforce growth—intentionally, consistently, and in context.

It starts with strong inputs: assessments like DISC, Enneagram, 16 Types, StrengthsFinder, or cognitive models like HBDI. These tools give you the foundational insight: how a leader communicates, what drives them, and where friction might show up on their team.

But the real power of that data isn’t in the first readout. It’s in what happens after.

What Data-Driven Coaching Isn’t:

  • A folder of static reports no one reopens
  • A coaching log filled with checkboxes and KPIs
  • A replacement for intuition, empathy, or the human element of coaching

How Should Coaches Think About Data Driven Coaching:

  • A way to tailor your coaching—with more depth, precision, and relevance
  • A way to equip your client to keep growing, even when you’re not there
  • A way to turn insight into action when the moment demands it

Data-driven coaching doesn’t just help clients understand themselves—it helps them actively lead their own development between sessions.

Think of it as layered insight plus timely reinforcement.

You’re not just helping a client understand their leadership tendencies. You’re helping them use that understanding when they’re prepping for a tough conversation, feeling reactive, or stuck in decision paralysis.

That’s the difference between informative coaching and transformative coaching.

The Reality Is Static Data Doesn’t Drive Behavior Change

Most coaching engagements begin with good intentions—and a great assessment.

But here’s the pattern that plays out too often:

  • The client takes a DISC, Enneagram, or 16 Types assessment.
  • You debrief it in session, unpack insights, and spark some meaningful reflection.
  • Then… it sits in a PDF.

No follow-up. No reinforcement. No practical application.

And the insight that felt powerful in the moment? It fades. Because behavior doesn’t change through information alone—it changes through repetition, relevance, and reflection.

Where Most Platforms Fall Short

Most assessment platforms are not built to support development. They were built for diagnosis. They give you a starting point, but they don’t help you use the data to sustain your client’s progress.

  • Static reports don’t coach. They inform, then disappear.
  • One-off debriefs don’t drive change. The client understands, but doesn’t always act.
  • All the follow-through falls on the coach. Coaches are expected to carry the insight, reinforce the learning, and stay top of mind, without any support.

Even the best coaching session can’t compete with a high-stakes meeting, a packed inbox, or the pressure of day-to-day decisions.

Data and insights are only as good as the moments they’re used. And most clients don’t remember them when it matters.

That’s why so many coaches feel stuck. They know their assessments are valuable. But there’s no mechanism to keep the insight alive after the call ends.

What’s needed isn’t more data. Coaches need tools to help clients engage with the data they already have—on their own terms, in their preferred tools, and in the moments that shape their behavior.

That’s the shift: from coach-delivered insight to client-led application.

And it’s what separates a one-time debrief from a coaching experience that lasts.

Scale Your Coaching Business Without Adding More Hours

Strategy to help you grow a more sustainable coaching business.

Why Coaches Are Stuck Between Sharing Insights And Application

Most coaching doesn’t fall short because of a weak assessment or a lack of insight.

It stalls in the gaps between sessions.

That’s where your client forgets the insight they swore would change everything.

That’s where the “aha” fades into the background of a packed week.

That’s where leadership habits—built over years—snap back into place.

It’s not always about having more data. It’s about staying present with your clients day in and day out.

But here’s the challenge: staying top of mind shouldn’t require more of your time.

That’s where most executive coaching assessment tools stay stuck. They can deliver powerful insight. But the only way to reinforce its value is to book another session, send another recap, or hope your client re-reads the PDF.

Technology Can Help—If It’s Built the Right Way

Coaches don’t need tech that replaces their work.

They need tools that extend it.

That’s the promise of a data-driven platform like Cloverleaf.

Not dashboards for the sake of dashboards.

Not another admin burden.

How Tech Can Remove The Burden Of Recall To Create Development Momentum

Your clients probably don’t need more content—they need cues.

  • Timely nudges that surface in the flow of work
  • Reinforcement tied to their challenges, their team, their style
  • Context-aware coaching that sounds like you—even when you’re not in the room

Technology can use data to deliver actual coaching, not just more content.

When tools amplify data, without diluting personalization, clients engage more deeply. They act on what they’ve learned. And they continue growing between sessions, not just during them.

How Coaches Can Use Tech To Leverage Assessment Data

If you’re still managing coaching touchpoints with static reports, scattered emails, or a growing stack of assessments, it’s no wonder using data in a meaningful way feels impossible.

Data driven coaching should support a more human-centered model of development. Here’s how it works:

🧩 Layered Assessment Data—All in One Place

Most platforms give you one lens. Perhaps DISC or 16 Types, maybe Enneagram.

Today, tools can integrate multiple assessment data, including MBTI/16 Types, Enneagram, DISC, StrengthsFinder, and more, into a single, unified dashboard.

That means:

  • You see clients through more than one dimension
  • They understand themselves with greater depth
  • You can tailor every conversation, without getting certified in every tool

💬 Coaching Nudges Written by Experts, Delivered with AI

With Cloverleaf, every nudge your client receives is based on validated assessments—but written by real humans. Our content team includes behavioral scientists, psychologists, and assessment specialists.

The tips aren’t AI-generated. They’re AI-curated.

That means:

  • You know the guidance is accurate, appropriate, and grounded in real-world coaching
  • Clients get consistent nudges in Slack, Outlook, Teams, or email, without needing to log into a new platform
  • Insight shows up right before the moment it’s needed—like before a team meeting or performance conversation

In a world full of bots and auto-generated fluff, Cloverleaf keeps coaching human.

📊 Coach Dashboards That Track Engagement (Not Just Activity)

You can’t coach what you can’t see.

Cloverleaf’s dashboards let you:

  • Monitor which insights clients engage with
  • See trending coaching topics
  • Understand how usage connects to growth, not just clicks

It’s not performance surveillance. It’s visibility that helps you support, adapt, and deepen your impact.

🔐 Ethical AI. Transparent Use. Coach-Led Always.

You’re in control of the coaching experience. Cloverleaf exists to reinforce it, not dictate it.

Every tip is written by real coaches, rooted in validated assessments, and delivered using AI to curate.

  • No scraping client data.
  • No training AI on confidential inputs.
  • Full transparency, always.

You stay in control. Your clients stay supported.

And your coaching becomes daily, not just scheduled.

What Data-Driven Coaching Is Like In Real Work

Data-driven coaching isn’t a theory—it’s what Cloverleaf coaches are doing every day. Here’s how it shows up in real engagements:

🔁 Staying Top of Mind—and Getting Invited Back

I’m not sure I’d be as successful without it.

One coach described how they used to rely on strong 90-minute workshops to spark change, but Cloverleaf became the follow-through.

By embedding daily insights into clients’ inboxes, the session’s energy didn’t fade. It compounded.

Clients stayed engaged.

Behavior kept changing.

And the coach kept getting asked back, quarter after quarter.

Cloverleaf keeps the flywheel going. I stay top of mind, not because I follow up—but because my coaching does.

👶 Navigating Maternity Leave With Confidence and Connection

One executive coach worked with a high-performing leader preparing for maternity leave. The leader needed facts, clarity, and support, but her manager’s communication style clashed with hers.

That’s where Cloverleaf came in.

Cloverleaf gave us insights into how she navigates uncertainty—and helped her boss show up better, too.

Even while away, the client received personalized coaching nudges. She returned to a team that felt familiar, aligned, and empathetic—because her coaching never left.

⚡ From Team Tension to Collaborative Breakthrough

In another case, a coach was brought in to help a team struggling with internal conflict. The room was tense. Conversations were charged.

The shift happened when they started talking through Cloverleaf data, not personal judgment.

It immediately depersonalized the conversation.

Understanding each other’s types and tendencies gave the team a new lens—and a shared language. What could’ve been a combative session became a collaborative one.

Why This Matters To Your Business

Data-driven coaching isn’t just about better sessions. It’s about building a business where your insight drives lasting transformation, and clients see the value long after the coaching experience.

📈 Deliver More Value—Without Adding Hours

When the coaching and insight keep showing up in the flow of work, your value compounds, without adding hours.

Clients feel seen. Teams keep growing. And you stay part of the conversation, even when you’re not in the room.

The enhancements Cloverleaf provides—especially when I’m not with my clients—allow me to be more present in their minds.

🔁 Retain Clients Longer

When your coaching creates daily momentum, clients don’t lose steam.

They stay engaged.

They keep growing.

And they keep coming back.

This kind of ongoing development builds trust, loyalty, and longer-term partnerships.

Whether it’s a single leader or a multi-team rollout, ongoing insight builds long-term relationships—and recurring revenue.

🧠 Differentiate in a Crowded Market

Plenty of coaches offer DISC or MBTI.

Few deliver layered, personalized data to connect coaching to real team moments on a daily basis.

That’s your edge.

When coaching becomes part of how a team communicates, aligns, and makes decisions, you’re not just a coach. You’re a strategic asset.

🧩 Build a Business That’s Sustainable and Relational

You didn’t become a coach to be in back-to-back meetings.

You became a coach to create transformation.

With the right tools, you don’t have to choose between deep relationships and steady growth. You can:

  • Keep coaching human and high-touch
  • Make your insight go further
  • And build a practice that delivers lasting impact, not just scheduled sessions

The Future of Coaching Is Using Data To Drive Daily Development

Executive coaches aren’t lacking tools. You’re surrounded by assessments, reports, and platforms promising transformation.

But the real differentiator? How powerfully you’re able to apply the data to guide development and meaningful behavior change.

Coaches need help turning “data-driven coaching” from a buzzword into a daily practice, without losing the human connection that makes their work so important.

That means helping leaders:

  • Lead with more awareness
  • Communicate with more clarity
  • Make decisions that align with who they are and how their team works

Cloverleaf turns assessment data into personalized, in-the-moment coaching nudges—so your impact keeps showing up between sessions, when real growth happens.

If you want to:

  • Deliver coaching that reinforces behavior change daily
  • Extend the impact of your insight across teams and orgs
  • Build a practice rooted in relevance, not just sessions

See how top coaches are transforming insight into action—and building more human, more sustainable coaching businesses.

Reading Time: 5 minutes

I recently read the book Super Communicators by Charles Duhigg. This is a must-read for anyone who cares about building people skills in any organization.

It’s a timely topic, given the fast move toward and adoption of AI technologies that is swinging the focus of skill building in organizations away from “hard skills” like software development and accounting, which can increasingly be replaced by AI, to skills that are a unique reflection of our human-ness.

As automation reshapes entire industries, technical expertise is no longer the only differentiator. The skills that will define the next era of leadership and collaboration are deeply human: the ability to connect, to listen, to navigate complexity in conversation. These are the skills AI can’t replicate—and the ones organizations can’t afford to overlook.

LinkedIn recently released its fastest growing skills of 2025, and among the top 10 are skills that directly relate to our ability to communicate and connect with others:

  • #2 – Conflict Mitigation

     

  • #6 – Public Speaking

     

  • #7 – Solution-Based Selling

     

  • #8 – Customer Engagement and Support

What do these have in common? They all rely on a person’s ability to read the room, build trust, and adapt how they communicate in real time. These aren’t just traits—they’re skills that can be developed and strengthened.

At Cloverleaf, we believe technical skills will keep evolving, but human connection is the constant that drives collaboration, trust, and performance. And the good news is: it’s not something you’re either born with or not. It’s something you can practice daily.

Get the free guide to close your leadership development gap and build the trust, collaboration, and skills your leaders need to thrive.

What Super Communicators Understand About Human Connection

While there are many concepts, ideas, and resources in Super Communicators, I wanted to highlight a couple that often go overlooked—and that Cloverleaf has been specifically designed to support.

Duhigg’s core idea is simple but powerful: great communication isn’t about being the loudest voice in the room or the most charismatic. Super communicators aren’t born—they’re made. What sets them apart is their ability to prepare intentionally, stay curious in conversation, and create connection through active listening.

These are not vague soft skills. They’re specific behaviors backed by research. And more importantly, they can be practiced.

Our platform helps individuals and teams turn these habits into part of their daily workflow through calendar-based meeting prep, tailored coaching prompts, and reflection tools that support better conversations in real time.

When communication becomes a habit, connection becomes a competitive advantage.

Make Team Development More Impactful

See How High Performing Teams Use Tech To Equip Their Leaders
leadership development guide

Preparation: The Underused Power Skill

One key aspect of becoming a super communicator is preparing well for meetings and conversations with others. Duhigg highlights the importance of setting yourself up with a curious mindset—one that’s ready to ask questions and learn before pushing an agenda or selling an idea.

We are well served to do a bit of prep work before a dialogue begins. Researchers at Harvard and other universities have looked at exactly which kind of prep work is helpful.

Participants in one study were asked to jot down a few topics they would like to discuss before a conversation began. This exercise took only about thirty seconds; frequently, the topics written down never came up once the discussion started. But simply preparing a list, researchers found, made conversations go better. There were fewer awkward pauses, less anxiety, and afterward, people said they felt more engaged.

This isn’t just good advice—it’s a repeatable practice. The best conversations start before the meeting even begins.

Cloverleaf makes this prep work easy.

When you connect your calendar to your Cloverleaf account, you receive a daily digest delivered directly to your inbox each morning. It includes personalized insights to help you prepare for the people you’re meeting with—like knowing a teammate prefers direct communication, or that a collaborator is energized by brainstorming. That kind of insight can shape how you approach a conversation and dramatically improve how your message is received.

Great communicators are prepared communicators—and that starts with emotional intelligence and a thoughtful understanding of how others think and interact.

You can learn more about all the great meeting insights and preparation features Cloverleaf offers by viewing our help doc here.

Listening: The Shortcut to Real Connection

It’s not enough to simply prep well for a conversation or meeting. To create meaningful connection—and drive better outcomes—you also need to listen with intention.

Duhigg dedicates a chapter to this idea, exploring the power of asking emotionally resonant questions that build connection. He shares the story of a husband-and-wife research team that brought strangers together to test different theories for forming connection and found:

There was only one method tested that could reliably help strangers form a connection: a series of 36 questions that elicited ‘sustained, escalating, reciprocal, personalistic self-disclosure.’

The key was creating vulnerability that led to emotional syncing—or emotional contagion.

This kind of connection doesn’t happen by accident. It comes from listening not just to respond, but to understand. Super communicators ask questions that invite reflection. They create space for others to feel seen, heard, and valued. That’s what builds trust—and drives real collaboration.

That insight is central to why we added discussion questions as a tool for team building in the Cloverleaf dashboard. Not every prompt is designed to surface deep vulnerability, but they are built to foster meaningful connection. And after reading Super Communicators, we even added a few new ones—see if you can spot them.

At Cloverleaf, we believe connection is built through small, intentional moments. When people feel heard, they engage more deeply with their work, their teammates, and their purpose.

Making Communication a Daily Habit

Super Communicators makes the case that great communication isn’t a personality trait—it’s a pattern of behaviors anyone can build. But even the most powerful insights fade if they aren’t applied when they matter most.

And that’s the real challenge: how do you keep practicing these skills when work gets messy, fast, and unpredictable?

Cloverleaf doesn’t teach you how to communicate in theory—it helps you show up differently in the moments that count. Right before a tough conversation. In the middle of team tension. When you’re preparing for a meeting, and realize the way you like to communicate might not be how they best receive information.

For example:

  • After reading Duhigg’s advice on listening, you might recognize a moment in your daily digest where a teammate values emotional insight over data, and suddenly, the tone of your check-in shifts.

     

  • A discussion prompt pops up that mirrors the 36 questions research—not to push vulnerability, but to spark the kind of connection that makes future feedback easier.

     

  • Or maybe you see a coaching tip that reminds you to pause and ask a question instead of jumping straight to a solution.

These are small, human moments. But they’re where communication skills take root. Not in theory, but in practice. Not once, but repeatedly.

Because the future of work doesn’t need more communication training. It needs more communicators who know how to practice what matters—day by day, conversation by conversation.

What Could Shift if You Started With Curiosity?

Communication often breaks down not because people lack information, but because they’re missing perspective. We rush to solve, defend, and persuade. But what if we started with a different goal?

What if the next conversation wasn’t about being heard, but about understanding someone else more fully?

The research in Super Communicators makes this clear: the quality of our communication depends less on what we say and more on how we show up. With curiosity. With intention. With a willingness to prepare, to listen, and to connect.

That’s not just a personal skill—it’s a team advantage. One that deepens trust, strengthens collaboration, and unlocks better outcomes across the board.

So here’s the question this article leaves us with:
What might change in your team, your culture, or your leadership—if curiosity became your default starting point?

Reading Time: 8 minutes

Los Angeles is a city where innovation and influence intersect, creating a vibrant and competitive business environment. As leaders navigate the complexities of industries ranging from entertainment to technology, the demand for executive coaching has surged. In fact, there were over 1.5 million online searches each month in 2024 by individuals seeking management or executive coaching services, underscoring the growing recognition of coaching’s value in leadership development. Loeb Leadership

In 2025, executive coaching in Los Angeles is characterized by several key trends:LinkedIn

  • Emphasis on Emotional Intelligence (EQ): Coaches are focusing on enhancing leaders’ self-awareness and empathy to improve decision-making and team dynamics. Connective Consulting Group+1Forbes+1
  • Integration of AI and Data Analytics: The use of technology in coaching is providing data-driven insights, allowing for more personalized and effective leadership development strategies. LinkedIn

These trends highlight the evolving nature of executive coaching in Los Angeles, where coaches are not only adapting to the changing business landscape but also driving transformation within it. The following list features 15 executive coaches who are at the forefront of these developments, providing the guidance and expertise that leaders need to thrive in today’s dynamic environment.

How We Chose These Coaches In Los Angeles

This list isn’t pay-to-play. It wasn’t compiled through nominations, submissions, or follower counts. It’s based on publicly available information, evaluated with intention.

We looked for:

  • Demonstrated expertise: Clear evidence of active coaching work through LinkedIn, thought leadership, media presence, or educational content
  • A defined coaching focus: From founder advising to DEI leadership to organizational development
  • Credibility indicators: Relevant certifications, consistent client work, and recognition within or beyond their industry
  • Professional presence: Clarity of message, consistency across platforms, and a visible commitment to the craft

This is not an exhaustive list. It’s a curated reflection of coaches who are actively shaping the leadership landscape in Los Angeles—with insight, integrity, and real-world results.

What Makes A Standout Executive Coach In 2025 

In Los Angeles, leadership isn’t one-size-fits-all, and great coaching reflects that.

This city demands more than frameworks or goal-setting routines. Leaders here are navigating high visibility, rapid pivots, cultural influence, and often, dual roles as both visionary and operator. The best coaches meet that complexity with clarity and depth.

The standout coaches on this list:

  • Ground their work in context, not generic playbooks
  • Navigate both strategic leadership and personal evolution
  • Work across industries—from entertainment and wellness to tech and social impact
  • Prioritize presence, adaptability, and trust over one-size-fits-all models

This isn’t about performance polish—it’s about transformational substance. These coaches help leaders do the actual work beneath the role: building confidence, communication, resilience, and self-awareness in a way that lasts.

What’s unique about coaching in LA?

Leadership in Los Angeles is rarely confined to a boardroom. It shows up on stages, in studios, at startups, and across social platforms. Influence matters here, but so does intention.

The best LA-based coaches understand the nuance of ambition in this city. They work with leaders navigating public visibility, creative expression, cultural impact, and business scale—sometimes all at once. Their clients don’t just need strategy. They need space, clarity, and someone who can challenge without scripting the outcome.

Get the free guide to close your leadership development gap and build the trust, collaboration, and skills your leaders need to thrive.

The 16 Best Executive Coaches In Los Angeles

These coaches don’t just coach leaders—they help shape culture, guide reinvention, and build clarity in some of LA’s most complex, high-visibility environments. From entertainment and tech to mission-driven startups, their impact runs deeper than titles. Each one brings a distinct blend of insight, presence, and practical wisdom to the table.

  • Focus Areas: Executive coaching, leadership development, Intelligent Leadership® framework

  • Certifications / Background: Recognized as the world’s #1 executive coach by Globalgurus.org in 2019, 2020, 2021, 2023, 2024, and 2025; developer of the Intelligent Leadership® Executive Coaching Certification Program 

  • Client Types or Industries: CEOs, senior executives, and organizations across various industries

  • Notable Media / Content: Author of multiple bestselling books on leadership; featured in podcasts and media outlets discussing leadership and coaching

  • Focus Areas: Executive coaching, leadership development, career coaching

  • Certifications / Background: Master Certified Coach (MCC) through the International Coach Federation (ICF); over 10,000 hours of coaching experience

  • Client Types or Industries: Executives and leaders across various sectors, including aerospace, automotive, banking, healthcare, and higher education

  • Notable Media / Content: Founder of Glacier Point Solutions; featured in various coaching and leadership publications

Rosalene Glickman, Ph.D.

LinkedIn
Website

  • Focus Areas: Executive coaching, leadership development, optimization strategies

  • Certifications / Background: Ph.D. in Psychology; over 30,000 hours of executive coaching; author of Optimal Thinking; former UCLA instructor; founder and CEO of The World Academy of Personal Development, Inc.

  • Client Types or Industries: CEOs, senior executives, and teams across industries including entertainment, consumer products, healthcare, energy, and government

  • Notable Media / Content: Author of the international bestseller Optimal Thinking; featured by Bloomberg, Fox News, CBS Weekend Magazine, and The New York Times

Dr. Thuy Sindell

LinkedIn
Website

    • Focus Areas: Executive coaching, leadership development, organizational psychology

    • Certifications / Background: Ph.D. in Organizational Psychology from Alliant International University

    • Client Types or Industries: Technology, insurance, startups, Fortune 500 companies

    • Notable Media / Content: Author of “Hidden Strengths,” “The End of Work as You Know It,” “Job Spa,” and “Sink or Swim”; contributor to Huffington Post and Psychology Today

  • Focus Areas: Transformational change, millennial engagement, leadership development

  • Certifications / Background: Bestselling author of Leadership’s Perfect Storm: What Millennials Are Teaching Us about Possibilities, Passion, and Purpose

  • Client Types or Industries: Over 600 businesses across 40 industries, including small businesses and Fortune 500 companies

  • Notable Media / Content: Co-founder of Sawubona Leadership; featured in various leadership podcasts and interviews

  • Focus Areas: Executive coaching, leadership development, career transitions, emotional intelligence

  • Certifications / Background: Professional Certified Coach (PCC) accredited by the International Coaching Federation (ICF); Certified Hudson Institute Coach; Hogan Certified Coach

  • Client Types or Industries: High-achieving female leaders, C-suite executives, emerging leaders, creative executives

  • Notable Media / Content: Author of “Rethinking Imposter Syndrome” on LinkedIn

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  • Focus Areas: Executive coaching, leadership development, emotional intelligence

  • Certifications / Background: Professional Certified Coach (PCC) accredited by the International Coaching Federation (ICF); coaching accreditation from the Hudson Institute; certified in Hogan and Workplace Big Five profile assessments; over 25 years of operational leadership experience

  • Client Types or Industries: Executives and leaders across various sectors, including entertainment and marketing

  • Notable Media / Content: Featured in various leadership and coaching platforms

  • Focus Areas: Executive coaching, leadership development, organizational transformation

  • Certifications / Background: Former CFO and EVP of Operations at 20th Century Fox; extensive experience in leadership roles within the entertainment industry

  • Client Types or Industries: Entertainment, media, corporate leadership across various sectors

  • Notable Media / Content: Author of “The Missing Piece: Transforming Leadership with a High-Performance Mindset”; featured in Exeleon Magazine for empowering transformative leadership

Colleen Campbell, Ph.D.

LinkedIn
Website

  • Focus Areas: Executive coaching, career development, leadership transformation

  • Certifications / Background: Ph.D. in Clinical Psychology; over 20 years of experience in career and executive coaching

  • Client Types or Industries: Executives, emerging leaders, entrepreneurs across various sectors

  • Notable Media / Content: Author of “Career Compass: A Guided Journal for Discovering a Fulfilling Career Path and Designing a Life You Love”; featured in Women’s Health Magazine

  • Focus Areas: Conflict resolution, leadership development, cultural competence, career coaching

  • Certifications / Background: PharmD; Associate Certified Coach (ACC) through the International Coaching Federation; certified in Emotional Intelligence (EQ-i 2.0/EQ 360), Talent Optimization, and Designing Your Life

  • Client Types or Industries: Asian-American professionals, emerging leaders, healthcare and pharmacy professionals, nonprofit leaders

  • Notable Media / Content: Co-author of Secrets of Next-Level Entrepreneurs; featured on platforms such as All Ears English, Business RadioX, and The Ultimate Coach Podcast

Vanya Koonce, PCC

LinkedIn
Website

  • Focus Areas: Executive coaching, leadership development, team development, agile transformation

  • Certifications / Background: Professional Certified Coach (PCC) accredited by the International Coaching Federation (ICF); Master’s Degree in Organizational Psychology; Certified Scrum Master; Soft Skills Trainer; Mentor Coach Practitioner; qualification in Human Resources Development from UCLA

  • Client Types or Industries: Entrepreneurs, corporate leaders, teams across various industries

  • Notable Media / Content: Featured in Trusted Magazine’s Q&A on agile transformation and leadership coaching

Leslie Pogue, CPC

LinkedIn
Website

  • Focus Areas: Workplace development, personal coaching, mental wellness

  • Certifications / Background: Certified Professional Coach (CPC); Master of Arts in Psychology from Pepperdine University; pursuing MLS/MDR at Pepperdine Caruso Law

  • Client Types or Industries: Government agencies, corporate teams, individuals seeking personal development

  • Notable Media / Content: Author of 28 Days to Happy and The Positive Side of the Bad Stuff; host of “The Habit of Happy” podcast; member of the National Speakers Association

  • Focus Areas: Executive coaching, leadership development, personal growth

  • Certifications / Background: ICF-certified coach; Internal Family Systems (IFS) informed; M.A. in Organizational Behavior and Leadership

  • Client Types or Industries: Corporate executives, emerging leaders, individuals seeking personal development

  • Notable Media / Content: Founder of Growth In Sight; featured on Terawatt as an executive coach and leadership facilitator

  • Focus Areas: Diversity and inclusion strategy, talent acquisition, leadership development

  • Certifications / Background: PHR, SHRM-CP, CDR; former senior leader in Inclusion and Diversity at Apple Inc.; roles at LinkedIn, NBCUniversal, AOL, and MCI

  • Client Types or Industries: Technology, media, telecommunications

  • Notable Media / Content: Featured in The Washington Post and SHRM articles; keynote speaker at SHRM Diversity & Inclusion Conferences

Margaret Meloni

LinkedIn
Website

  • Focus Areas: Project management, leadership development, conflict resolution

  • Certifications / Background: Project Management Professional (PMP); MBA in Information Technology from California State University, Long Beach; Ph.D. in Religious Studies from University of the West

  • Client Types or Industries: IT professionals, project managers, corporate executives

  • Notable Media / Content: Author of “Carpooling with Death” and “Sitting with Death”; featured instructor on Coursera; recipient of UCLA Extension’s Distinguished Instructor Award

The Future of Coaching in LA Is Creative, Contextual, and Credible

In a city that thrives on storytelling and scale, coaching is becoming more essential—and more nuanced.

These 30 professionals represent the kind of coaching that lasts. Not trend-driven. Not performance for performance’s sake. Just deep, human work that helps leaders show up with clarity, courage, and integrity.

We’re proud to recognize them—and to keep learning from the ways they’re evolving leadership in Los Angeles.

FAQs

Why wasn’t I featured?
This is a curated list, not an exhaustive one. If you or someone you know is doing great work in coaching, reach out—we’re always listening.

How were these coaches selected?
All featured coaches were chosen based on publicly available content, professional credibility, and a clear coaching focus. No nominations or paid placements.

Is this a Cloverleaf partner list?
No. This list reflects our broader respect for the coaching profession. These coaches are not affiliated or sponsored—we’re simply highlighting great work where we see it.